Smart Investing

How do you decide what stocks or mutual funds to buy or sell? Most investment decisions are motivated by fear or greed, when in fact they should be based on reason. The only way to avoid irrational emotionally-driven investment choices is to establish a disciplined investment strategy based on sound financial principles, and to stick with it through calm and turbulent markets.

The purpose of this series on investing is to help you design a superior strategy for growing and managing your wealth. Our approach is based on applying scientific methods to investing, just as they are applied to other fields. This may not make for the most scintillating cocktail party conversation, but it is the smartest way to grow your assets at a risk level you can live with comfortably.

In ensuing articles, we will present the theoretical framework for our approach and provide you with tools for designing a superior investing strategy tailored to your own financial goals and constraints.

June 1, 2000

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